The Printing Press by Johannes Gutenberg - 894 Words

In the 1450s, a German goldsmith named Johannes Gutenberg invented the printing press, which revolutionized the world of publishing (The Printing Press, 2005). Since then, hundreds of word processing programs have been developed, along with thousands of new fonts, from Times New Roman to Comic Sans. Marketing professionals and scientists around the world have wondered what kinds of fonts stick in a person’s memory over others (Dizikes, 2013). The concepts of how memory functions, how the brain processes information and how font and memory are connected in psychology are essential to better understand this idea. The nervous system consists of three main sections, the central nervous system (CNS), the peripheral nervous system (PNS), and†¦show more content†¦The short term memories are stored in the hippocampus, the long-term are stored in the cerebral cortex, and the flashbulb memories are stored in a special part of the cerebral cortex called the amygdala (Young 2010; Hamzelou, 2011). Short-term memory can hold seven items of information for fifteen to twenty seconds. Information that was received verbally and information that was received visually are kept in different places in short-term memory. To make the most of the limits of short-term memory, the brain chunks two to three facts into one unit of information. Long-term memory, however, is stored by significance and meaning rather than the sequence in which they were received. The two kinds of long-term memory are implicit and explicit memories. Implicit memories are unconsciously remembered, like how to open doors. Explicit memories are consciously remembered. There are three types of explicit memory: episodic, semantic, and declarative. Episodic memories are memories of events that took place, like a memory of attending a party. Semantic memories are facts, figures, and general knowledge, like the capital of France. Declarative memories are of people, places, and things, such as names and faces (Foster, 2011; Greenberg, 1987; Fields, 2005). Both long-term and short-term memories travel between neurons, as does any memory. The structure that enables a connection between the neurons is called a synapse. Short-term memory has temporary synapse strengthening andShow MoreRelatedJohannes Gutenberg and The Printing Press1310 Words   |  6 PagesThe printing press was invented in 1453. The movable printing technology was invented in China in 1040 but Johannes Gutenberg was able to perfect this technology by creating the Gutenberg printer in 1440. The printer was a movable type. A movable type was where individual blocks could be set up in order to print almost anything. Before this, wooden blocks, carved by hand were used to print things. These blocks would have consisted of what the individual wanted to print which would take an incredibleRead MoreEssay on Johannes Gutenberg and the Invention of the Printing Press3418 Words   |  14 PagesJohannes Gutenberg and the Invention of the Printing Press Between the 13th and 16th centuries we can see the rise of a print-dominated society; a society which moved away from the Churchs monopoly of information that existed until that time. There were many social, economic and political changes. It was not because of the printing press that those changes were brought about, but perhaps they could have not happened so fast without the print. Johann Gutenberg managed to bringRead MoreJohannes Gutenberg and Donatello:Two Important Figures of the Ranaissance643 Words   |  3 Pagesperiod in numerous ways were Johannes Gutenberg and Donatello. Donatello was an early renaissance Italian sculptor who lived in florence. Johannes Gutenberg was a printer and publisher who introduced printing to Europe. These two figures had effects on Science/Technology, effects on art, and effects on culture/society. Donatello and Johannes Gutenberg are two figures with opposing views that profoundly challenged and shaped political thought. However, Johannes Gutenbergs contributionsRead MoreEssay on The Gutenberg Press1248 Words   |  5 PagesGutenberg’s printing press was one of the most important inventions of the renaissance, as it has had a major impact on both the Renaissance and todays world of printing. The Gutenberg Press, impacted the renaissance by, making books and information easier and cheaper to re produce and print, spreading more information easier and faster to vast audiences eager for new information, helping advance science and technology, and also by helping the economy grow stronger through creating new industriesRead MorePrinting Press : The Most Influential Event Of The Renaissance1161 Words   |  5 PagesThe Printing Press is known as one of the most influential event of the Renaissance. The printing press is an apparatus that applies pressure to an inked surface resting upon a print medium (such as paper or cloth), which then transfers the ink to the paper. This machine was generally used for texts(words and writing). The development of the Renaissance by the Printing press had a significant impact in that it allowed to easily keep records, develop better education, and efficiently mass produceRead MoreJohann Gensfleisch And The Movable Type Printing Press1130 Words   |  5 PagesJohann Gensfleisch Johann Gensfleisch, or more commonly known as Johann Gutenberg, created the movable type printing press, by using existing technology. Not much is known about his family, but they have influenced his career. His father, Friele zum Gensfleisch, taught the young boy how to read which exposed his love for books as he grew up. Gutenberg pitied the fact that only wealthy people could afford to own books, so being inspired by his love of books, he decided to somehow create a printerRead MorePrinting Press and Its Importance1426 Words   |  6 PagesFrancesco Loli Hist 201 May 27, 2011 Johannes Gutenberg and the Printing Press There are thousands upon thousands of books at the BYU library. Some of those books are newer than others; some are thicker; some are about history, geography, economics, or engineering. Not every book is in English, rather some are in Spanish or other foreign languages. No matter the type of book, it took just a couple hours to print them. It is incredible to think how it is possible to have so many books availableRead MoreThe Invention Of The Printing Press1525 Words   |  7 PagesThe invention of the printing press was a great influence on Renaissance culture and literature. Its inventor, Johannes Gutenberg said himself â€Å"like a star it shall scatter the darkness of ignorance and cause a light herefore unknown to shine amongst men† (Gutenberg, n.d.). By creating the market for the printed word, he paved the way for literature in the Renaissance. Gutenberg’s printing press single-handedly revolutionized the way stories were shared. He took the power of the wo rd away fromRead MoreEssay on Consequences of the Printing Press694 Words   |  3 PagesThe Consequences of the Printing Press In 1350 the renaissance had begun, it was the time to bring back and restore many things from the past. Many people from the renaissance time tried to make a living on their own by painting and writing books. Although it seemed very hard to spread their ideas around the world but until 1444 their worries began to shrink. A man from Germany named Johannes Gutenberg invented the printing press, which made possible for people to have copies of books and lettersRead More The History and Impact of the Printing Press Essay2318 Words   |  10 PagesEveryday people read newspapers and books, but where did printing begin? The movable type printing press by Johannes Gutenberg made this all possible. Johannes first conceived of this idea of the printing press in the 15th century in order to speed up the slow process of producing books (Bantwal). The movable type printing press, the first real technology of its kind, helped to solve problems, but in turn also caused problems. This technol ogy did influence many areas of life in its lifespan. This